Sell with Cellas
Understand the property first. Then market it.
A Gold Coast practice for owners who want the person advising them to be the person running the campaign.
Selling well begins with understanding what you own. We do not publish trailing performance numbers we cannot stand behind on a public page. What we will do, in writing and usually within 48 hours of walking the property, is set out the recent comparable evidence on your street, the buyers currently active in that band, and the strategy we would recommend.
Our approach is guided by enduring principles.
The Cellas process
Seven stages. One principal throughout.
- 01
Property Advisory
We walk the property, gather comparable evidence and present a written advisory — condition, position, likely buyer, and the honest range the market will support.
- 02
Pricing Strategy
The advisory becomes a decision: method of sale, asking strategy and the price signals that will attract the right buyers rather than the most enquiries.
- 03
Preparation
Repairs, presentation, styling and compliance documents handled before launch, with a schedule and a budget agreed in advance.
- 04
Marketing
Professional photography, carefully written copy and a tightly art-directed launch across the channels the buyers for your property actually use.
- 05
Buyer Engagement
Every enquiry answered, every inspection followed up, and a plain-English weekly report on enquiry, feedback and comparable activity.
- 06
Negotiation
Offers are presented with their conditions, their risks and our recommendation. The principal who advised you conducts the negotiation personally.
- 07
Contract to Settlement
Conditions, inspections and dates tracked to completion, with trusted conveyancers and inspectors introduced where you need them.
No handovers.
The person who prepares your property advisory runs the campaign, speaks with the buyers and conducts the negotiation.
One principal, accountable throughout.
Your property is not passed from an appraiser to a campaign manager and then to a negotiator.
The principal who advises on the property remains responsible for the campaign from the first pricing discussion through to settlement.
That continuity matters because the person negotiating with a buyer already understands the property, the strategy, the feedback received throughout the campaign and the decisions made with the owner along the way.
Sell with us
Start with a Property Advisory.
Before discussing a campaign, we inspect the property, review the relevant comparable evidence and set out our view in writing. You receive a clear assessment of the property, the likely buyer, the market evidence and the selling strategy we would recommend.
Request a Property AdvisoryPrefer a call
Talk it through first.
Not ready for a Property Advisory? Send us a note and we'll come back with answers, not a pitch.
Contact us