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On stewardship
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01
Chapter one
Why it exists
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02
Chapter two
Enduring principles
01
Principle one
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02
Principle two
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03
Principle three
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04
Principle four
A selected principle from the Standard will be set here, in a single considered sentence.
05
Principle five
A selected principle from the Standard will be set here, in a single considered sentence.
06
Principle six
A selected principle from the Standard will be set here, in a single considered sentence.
03
Chapter three
Selected passages
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On patience
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On plain dealing
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A defining line from the Standard will be set here.
04
Chapter four
Philosophy in practice
- Sales
How the Standard governs the way a campaign is conceived and run.
- Property Management
How the Standard governs the care of a property and its tenancy.
- Body Corporate
How the Standard governs stewardship of shared property and community.
- Client Relationships
How the Standard governs candour, confidentiality and continuity.
- Decision Making
How the Standard governs the judgements made when no one is watching.
05
Chapter five
Future editions
On permanence
Written to endure; open to future editions.
The Cellas Standard is intended to outlast any single campaign, market or generation of the firm. Its principles are fixed. Later editions may expand upon them — adding clarity, context and practice — without displacing what came before.
Subsequent editions will be recorded here as they are published.